What are the Benefits of Web Design and Online Marketing for the Startups.
If you are interested in people finding your website you will need make use of the right keywords, the basic idea to using the right keywords is simple when people are looking for a certain product they make use of certain words ensure your site has the right words and phrases.
Once Google realizes that the page is relevant to the search queries that people are using, they will index your page for that certain keyword that is being used, so that when someone else comes to search a product with the same keyword they will find your site.
Create SEO optimized title tags that have keywords, create key driven and straight forward title tags for the web pages title tags tell Google and the searches what your page is all about and the reason why it is relevant.
Ensure you start with the location you are targeting, add the keyword and end with the company name ,don’t exceed 55 characters so as to avoid Google thinking you have duplicated a page, because when your page shows up in the Google results the name of your company will show up first and then followed by the location.
SEO and the right keywords is the only way that you can get your page to be indexed by Google, once you have attained that it becomes very easy to be visible in the search engine and this automatically ranks your page high.
People will use different keywords when they are searching a certain product, this means that their intention is always coded in the keywords they are using, because if you are selling a product or service make use of the keywords that people will mostly use.
Unlike the title tags, meta descriptions are never recognized by Google ,this is because the whole idea for a website is not for ranking purpose but to help you in achieving leads, see more details on linknow media.
Meta descriptions are meant to convince the Google users to click the link and view your website that is why Meta descriptions are supposed to be below 140 characters so that you are not at risk of them being cut off by Google, they include company name, keyword you are targeting, location you are targeting and call to action.
Once you page is getting many clicks by the Internet users, Google considers your page to be relevant and therefore will rank your page higher as much as Meta descriptions are not ranking factors.